Brand teams work hard to define their audience for their digital marketing and ecommerce websites. But when it comes to websites, accessibility seems to be an afterthought. Not the best approach, because it means that people with disabilities might find your website a bit like a maze.
When I first heard that Adobe was to acquire ecommerce platform Magento for a cool $1.68 billion and watched Shopify's stock quickly drop -5% in reaction to the news, my first instinct was that Shopify finally had a viable new competitor. But there is a another ecommerce business that Adobe's eyeing more directly…
Get your brand in front of the 2017 holiday rush. It may seem early, but as a retailer or ecommerce brand, executing your digital marketing strategy starts in September at the latest. So let's get started! Read our 4 recommendations for executing an effective digital marketing strategy this holiday season.
